The AI Experimentation Era Is Over

From Experimentation to Execution: AI’s New Era

This shift is not just anecdotal. It reflects a broader market trend: the AI experimentation era is over. Industry leaders are voicing what many of us feel. IBM’s CEO Arvind Krishna put it plainly at a recent conference:

“The era of AI experimentation is over. Today’s competitive advantage comes from purpose-built AI integration that drives measurable business outcomes.”

In other words, organizations have moved past tinkering, and now demand results. In fact, 82% of business leaders say this year is critical for rethinking operations with AI at the core.

Enterprises want to see real ROI from AI, not just proofs-of-concept, and they want it now.

For MSPs, this new era presents a huge opportunity. Businesses of all sizes are eager to adopt AI but often lack the expertise to do it effectively. That’s where MSPs come in. As trusted advisors, MSPs are ideally positioned to bridge the gap between AI ambition and execution.

We’re seeing MSPs evolve from traditional IT management roles into AI orchestrators – managing, integrating, and scaling fleets of AI agents that handle everything from customer inquiries to back-office workflows. One Hatz AI partner told me recently, “It’s like we hired a thousand digital employees for our clients, virtually overnight.”

Recent Trends: MSPs Go All-In on AI

The transition from trial to scale isn’t theoretical—it’s happening right now. In recent weeks, multiple MSPs in our partner network have flipped the switch from limited trials to all-out deployment of AI solutions for their customers. Instead of offering AI to just a few interested clients, these forward-thinking MSPs are rolling out Hatz AI’s solutions to every customer as a standard service. This aggressive approach might have seemed bold a year ago, but today it’s becoming the norm.

Why the sudden acceleration? The value of AI has proven itself, and MSPs don’t want their clients left behind. We hear it often: small and medium-sized businesses are starting to expect AI-driven efficiency and innovation from their IT providers. There’s a new understanding that if you, as an MSP, aren’t bringing AI to the table, someone else will. As one industry expert noted, if a provider isn’t talking about AI and automation with a client, it might be time for that client to find a partner who will . In short, MSPs are going “all-in” on AI because their clients demand it.

Another reason is the grassroots pull from end users. Employees at client companies have gotten a taste of AI through tools like ChatGPT and other generative apps. In fact, more than 50% of the American workforce is already using generative AI in some capacity—often without formal approval or guidance . This bottom-up adoption creates both excitement and concern. Business leaders are asking their MSPs for safe, managed AI solutions to harness that productivity boost while preventing the chaos of uncontrolled use. Forward-looking MSPs see this trend and are responding at scale.

Two Key Moves: Educate Clients and Deploy AI Everywhere

From our observations at Hatz AI, the most successful MSP strategies boil down to two key moves:

1. Top MSPs are taking the lead. They aren’t waiting for clients to ask about AI. They’re proactively reaching out to every customer, rolling out secure AI solutions, and showing real examples of how these tools can solve everyday issues—like cutting down on rework or automating repetitive tasks. It’s not just about offering AI; it’s about helping clients understand exactly how it fits into their business. By doing this, MSPs position themselves as trusted advisors, not just tech providers.

2. Deploying “Opt-Out” AI Starter Packs to All Customers. The days of timidly piloting AI with a single department at a client site are waning. Now, MSPs are confidently deploying AI solutions across the board in an opt-out model. With Hatz AI’s plug-and-play Secure AI Starter Pack, many partners are provisioning a baseline set of AI services to every customer by default. Instead of waiting for permission or interest, they deliver value upfront. Each client gets a starter bundle—usually an AI chat assistant, a voice-based AI agent, and automated analytics tools—integrated into their environment from day one. Any client who really doesn’t want it can opt out, but the vast majority see immediate benefits and embrace it. This approach jumpstarts AI adoption massively. It ensures all end users get hands-on experience with AI in their daily workflows, which quickly translates into tangible productivity gains and new ideas for process improvements. By seeding every client with a starter pack, MSPs create a rising tide of AI usage across their customer base. It’s a bold strategy, but it works because it removes friction, and clients don’t have to ask for AI or go through lengthy procurement; it’s already there, ready to use.

One MSP described the impact of this opt-out deployment beautifully:

“When we turned on the AI starter pack for all our customers, it was like lighting up thousands of offices overnight. Suddenly every client—from law firms to manufacturing shops—had AI working alongside them. The initial surprise gave way to a wave of innovative ideas from our clients, and we’re right there to help them build on those.”

By informing clients proactively and deploying AI universally, these MSPs are firmly embedding themselves in their customers’ AI journey.

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Operationalizing AI Agents at Scale: From Pilot to Production

These two moves reflect a bigger picture: MSPs are taking AI out of the lab and into production at scale. We often talk about “operationalizing AI,” but what does it really mean? For MSPs and their clients, it means running AI agents as reliable, everyday contributors to the business, just like human employees – only faster and tireless.

Think AI agents resolving common IT support requests, scanning security logs, handling routine customer inquiries, or generating reports without human prompting. And not for one or two users, but for hundreds or thousands of users across dozens of client organizations simultaneously.

The technology to enable this has matured drastically in the last year. Critically, they can be managed centrally. That’s huge for MSPs, because it means you can deploy an AI agent to all clients, monitor its performance, ensure it’s secure and compliant, and continuously improve it. In other words, you can operate AI at scale with the same confidence and control that you manage servers or cloud services.

The result? Real business outcomes. We see MSPs helping clients achieve tangible gains like 24/7 customer service coverage via AI, 30% faster ticket resolutions in IT support, and significant cost savings by automating repetitive tasks. And these aren’t theoretical wins; they’re metrics from live deployments. The narrative has shifted from “let’s try this cool AI tool and see what it does” to “let’s deploy an AI agent that increases quarterly sales by 10%” or “automates 50% of Level-1 support tasks.” When AI is operationalized, it’s measured and managed for impact – just like any mission-critical service.

The bottom line is that MSPs are now proving AI’s worth in the field. By operationalizing AI agents, they’re delivering measurable outcomes: higher productivity, better customer experiences, and new revenue streams for their clients. The experimentation chapter is closed; we’re now writing the execution chapter of AI.

Hatz AI: Enabling MSPs to Scale AI (Not Just Experiment)

At Hatz AI, our mission from day one has been to help MSPs not just try out AI, but to sell it and deliver it at scale. This new phase of AI adoption is exactly what we built our platform and programs for. As our partners ramp up their AI offerings, we’re right beside them with the tools and support they need to succeed. Here are a few of the ways Hatz AI is enabling MSPs in this operational AI era:

• Certified AI Training for MSP Teams: We provide comprehensive training programs (with certification) to turn your team into AI experts. Whether it’s your salespeople learning how to discuss AI’s business value or your engineers mastering the deployment of AI agents, our training courses have you covered . An educated team is essential for credibly selling and supporting AI solutions, so we’ve made training a core part of our partner support. When you join the Hatz AI partner program, you gain access to on-demand courses and live workshops that ensure your staff is confident with the technology and its use cases.

• Plug-and-Play Secure AI Starter Packs: As mentioned, the Secure AI Starter Pack is a ready-to-deploy suite of AI tools designed for MSPs to offer immediate value to clients. It includes pre-built AI applications (like an AI secure chat and Adel, our AI phone agent) that can be customized for each client, all managed through a multi-tenant dashboard. We built the Starter Pack to make scaling easy: it enables MSPs to oversee multiple client environments efficiently, provides customizable AI apps for diverse needs, and ensures robust security and compliance for each deployment . In short, it’s enterprise-grade AI in a box – ideal for that opt-out deployment approach. You can deploy it broadly and then tailor it to each client’s specific workflows. The heavy lifting (integrations, model tuning, security safeguards) is largely done for you, so you can focus on solving business problems rather than building AI from scratch.

• Revenue-Focused Playbooks & Support: We know that selling AI services is as much about the business model as the technology. That’s why Hatz AI offers go-to-market playbooks, marketing materials, and one-on-one coaching to help MSPs package and price their AI offerings. We share proven strategies on how to pitch AI to different industries, how to structure AI-as-a-Service packages, and how to upsell initial use cases into broader automation projects. Our partner success team works closely with MSPs to identify quick wins and develop case studies that can be replicated across clients. The goal is to ensure that deploying AI translates into growing revenue for our partners. We also provide ongoing technical support and a community forum where MSPs can share tips and successes. When you partner with Hatz AI, you’re not just getting technology – you’re getting a full ecosystem to make AI a profitable pillar of your business.

By providing this combination of training, turnkey solutions, and business guidance, Hatz AI empowers MSPs to be leaders in this new phase of AI. We take pride in seeing our partners move beyond experimentation and start delivering AI outcomes at scale. Their successes – an MSP rolling out an AI agent to 50 healthcare clinics, another generating six figures in new monthly recurring revenue from AI services – are the stories that validate our approach and inspire us to keep innovating.

From AI Trials to Transformation: Act Now

The window of opportunity for MSPs in AI is wide open right now, but it won’t stay open forever. As AI becomes standard operating tech, clients will gravitate toward whoever can deliver it best. Early-adopter MSPs are already staking their claim as the go-to AI enablers in their markets. Those who hesitate risk being left behind in favor of more innovative competitors. The message is clear: now is the time to operationalize AI for your customers, and doing so will set you apart from the pack.

The AI experimentation era is over; we’re now in the era of AI execution and transformation. MSPs that recognize this shift and act decisively will not only future-proof their own businesses but also lock in deeper relationships with clients. When you’re the one delivering AI that drives a client’s growth or efficiency, you move from being just another vendor to becoming an indispensable partner.

My call to action to fellow MSP leaders is this: don’t wait. Start today. Educate your team (and your customers) about what’s possible with AI. Leverage tools like Hatz AI’s Starter Pack to score quick wins, and create a roadmap to expand AI deployments across every client. Whether it’s enhancing an existing offering or launching a new AI-as-a-Service line of business, take that first step now.

At Hatz AI, we’re ready to help you every step of the way. If you’re an MSP looking to accelerate into this new era, let’s talk. We can get you trained, equipped, and armed with a game plan to make AI a growth engine for your business. The companies that thrive in 2025 and beyond will be those that turn AI from a shiny experiment into an everyday asset. Together, let’s operationalize AI at scale and lead this exciting new phase of innovation.

Ready to operationalize AI for your customers? Reach out to Hatz AI and join the MSPs who are turning AI’s promise into real profits and performance. The era of AI execution is here – don’t miss out on owning a piece of it.

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