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Artificial intelligence is evolving at a pace few could have imagined. According to OpenAI’s recent guide [Staying Ahead in the Age of AI], AI adoption is accelerating faster than the early internet, with costs dropping and capability improving at unprecedented speed .
The guide lays out five clear principles for leaders: Align, Activate, Amplify, Accelerate, and Govern. While these lessons are drawn from global enterprises, they’re equally relevant to the Managed Service Provider (MSP) community—and, by extension, the SMB customers who rely on MSPs to make sense of the AI shift.
At Hatz AI, we work with hundreds of MSPs who are beginning to translate these principles into real-world action. Here’s how MSPs can apply the five pillars to lead their customers into the AI era.
1. Align: Set the Vision and Purpose
AI adoption works best when employees and customers understand the “why.” MSPs should set clear internal goals—like ensuring staff use AI daily—and help customers see how AI links to their own growth and competitiveness. A simple starting point: encourage each customer to deploy a starter pack for their top five employees.
2. Activate: Make AI Real for Teams
OpenAI notes that nearly half of employees don’t feel trained to use AI. For MSPs, that gap is an opportunity. With Hatz AI, you can deliver structured training (AI Fundamentals, Secure AI Chat, prompt engineering) and appoint AI champions both in your business and at customer sites. This builds confidence and momentum.
3. Amplify: Share Wins Across Customers
Success stories shouldn’t sit in silos. MSPs can become the voice of AI success by sharing practical customer wins, building simple internal hubs of use cases, and reinforcing value at strategy reviews. The more visible AI’s impact becomes, the faster adoption spreads.
4. Accelerate: Remove Friction
Customers don’t want 6-month pilots; they want results. MSPs can accelerate adoption by offering pre-packaged AI deployments, creating intake processes for new ideas, and rewarding innovation when customers save time or money. Speed is critical—the MSP who can get customers to value quickly will earn trust and revenue.
5. Govern: Build Trust with Guardrails
AI adoption without governance is risky. SMBs want assurance that their data is protected. Hatz AI is designed with MSP-grade security, multi-tenant controls, and responsible AI guidelines built in—giving you the confidence to scale AI without slowing innovation.
Bringing It Together
OpenAI’s five leadership principles were written with large enterprises in mind, but MSPs have a unique role to play in translating them to SMBs. By aligning teams, activating learning, amplifying wins, accelerating adoption, and governing responsibly, MSPs can position themselves as indispensable AI leaders in their markets.
At Hatz AI, our mission is to help MSPs take these principles from strategy to execution. By combining secure technology, structured training, and go-to-market frameworks, we empower you to lead your customers into the AI age—and capture the growth that comes with it.
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